Certificate in Travel & Tourism - ICM UK

The internationally recognized course provides learners with an understanding of the global structure of Hospitality & Tourism management with core skills of managing hospitality and tourism operations. This allows the learners to have standard knowledge of tourism and hospitality industry with its customer service standards.

Instructor: ICM UK

Language: English

Validity Period: 90 days

$370 13% OFF

Learn More on COTHM Dubai Website

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	Orientation
		Using Mobile Apps
		Typsy Australia Portal
		GPDP Level 1
		COTHM Community
		Hospitality Workplace Skills
		On Demand Live Session
	Requisition Form
		On Demand Live Session Request Form
		Final Examination Request Form
		Final Exam Retake Request Form
		Qualification Request Form
	Ch 1. Overview of the Tourism Industry
		About Tourism Industry
		Tourism: Characteristics & Types
		Sectors of the Tourism Industry
		Relationship Between Tourism & Hospitality
		The Relationship Between Tourism & Geography
		A Historical View of Tourism
		Economic Impact of Tourism
		What is Tourism Management?
	Ch 2. Consumer Behavior of Travelers
		About Consumer Behavior
		Why do People Travel?
		Online Consumer Behavior in Travel & Tourism
		Motivating Factors for Why People Travel
		Types of Tourists & Destinations
		Pull & Push Theories of Motivation
	Ch 3. World Tourism Organizations
		About Tourism Organizations
		International Tourism & Travel Organizations
		What Is the United Nations World Tourism Organization (UNWTO)?
		National & Regional Tourism & Travel Organizations
	Ch 4. Tourism Policy & Planning
		About Tourism Policy & Planning
		Components of Tourism Planning
		The Tourism Policy Development Process
		Sustainable Tourism: Definition, Characteristics & Examples
	Ch 5. Tourism Economics
		About Tourism Economics
		Market Supply Schedule
		Market Demand Schedule
		Modeling & Forecasting Tourism Demand
		Price Elasticity of Demand in the Hospitality & Tourism Industry
		The Multiplier Effect in Economics: Definition, Formula & Example
	Ch 6. Lodging Classifications
		About Lodging Classifications
		Hotel Types & Classifications
		The 5-Star Hotel Star Rating System: Definition, Differences & History
		Types of Vacation Resorts
		Types of Passenger Cruises
	Ch 7. Lodging Operations
		About Lodging Operations
		Organizational Structure in the Hotel & Lodging Industry
		Hotel Rooms Departments & Functions
		Housekeeping in the Hospitality Industry
		Corporate Communication in the Hospitality & Tourism Industry
		Traits & Behaviors of Successful Hotel & Lodging Leaders
		Operations Management: Definition & Fundamentals
		Operational Issues & Solutions in the Hotel Business
	Ch 8. Food & Beverage Operations
		About Food & Beverage Operations
		The Full Cycle of Event Planning in a Hotel
		Restaurant Bookkeeping: Accounting & Reporting
		Food Handler Requirements in Prime Resort Areas
	Ch 9. Transportation in Tourism Management
		About Transportation in Tourism
		The Transportation Revolution: Turnpikes to Steamboats to Railroads
		Major Forms of Transportation in Travel & Tourism
		Transportation’s Impact on Tourism
	Ch 10. Intermediaries in Tourism Management
		About Intermediaries in Tourism
		Channel Intermediaries: Definition and Function in Business
		The Role of Tour Operators & Travel Agents
		Promoters vs. Organizations in Tourism
	Ch 11. Global Issues Affecting Tourism
		About Global Issues Affecting Tourism
		Impact of Social & Cultural Issues on the Tourism Industry
		Sustainability & Environmental Issues in the Hospitality Industry
		Impact of Terrorism on the Travel & Tourism Industry
	Ch 12. Tourism Marketing
		About Tourism Marketing
		Customer Relationship Management and Marketing Technology
		How to Develop & Manage a Business Contact Database
		Cloud Computing and Databases: Technology to Improve Database Management
		Database Marketing for Hospitality
		The Types & Benefits of Direct Marketing
		Practical Application: Choosing the Best Direct Marketing Approach
		International Marketing: The Importance of Global Marketing Strategy
		International External Marketing: Culture, Economics, Tech & More
	Ch 13. Tourism & Hospitality Trends
		About Tourism & Hospitality Trends
		Ecotourism: Definition & Benefits
		International Travel & Tourism: Impact on Growth in the Hospitality Industry
		Macro-Environment Trends in Hospitality & Tourism
		E-Commerce in the Hospitality Industry
		Growth in the MICE Industry
	Ch 14. Tourism & Travel Careers
		About Careers in Tourism & Travel Industry
		Career Information for a Degree in Travel and Tourism Management
		Info About Becoming a Travel Agent
		Bachelor’s Degree in Travel and Tourism: Program Info
		Travel Management Bachelors Degree Program Overviews
		Masters Degree in Hospitality and Tourism Management: Program Overview
		Online Travel Agent Certificate and Diploma Program
		International Tourism Management Jobs: Career Options and Requirements
		List of Jobs for Tourism Management Degree
		Hospitality Administration Careers: Salary Info, Job Options & Requirements
		Hotel Event Coordinator: Salary Info, Job Description and Requirements
		Salary and Career Info for a Hotel Sales Representative
		Become an Airline Sales Executive: Step-by-Step Career Guide
		Hotel and Restaurant Management: Diploma Program Summary
		Masters Degree in Hotel Administration: Program Review
		Career Paths in the Hotel & Lodging Business
		Production & Service Roles in the Food Industry

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Certificate in Travel & Tourism - ICM UK

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